The all-day running news channels have to compete not only with other news channels, but also with the channels showing serials, movies, sports, songs, and even cartoon programmes. Because the audience with a remote control in their hands can switch within a moment from the news to a serial or a movie or a sport. As a result, the news also become dramatic and musical like the movies; sometimes as entertaining as the cartoons. This ongoing migration of the visuals occurs every moment, thanks to the remote control in our hands.
This also applies to the migration of visuals in another frame present all the time in our hands. We assume that we are running our own channels - for some of us, it is a channel creating social awareness all the time; for some, it is a channel for expression against the establishment. But when we lose the most important sense of responsibility, we too start being dramatic like our competitors, with only difference in the details of the dramatization.
- Avdhoot Dongre
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